Press Release Details

Shake Shack Celebrates National Launch of Shack App with Free Burgers for First-Time Users

01/23/2017

Download the app, use the promo code and grab your free single ShackBurger® by Tuesday, February 28th

NEW YORK--(BUSINESS WIRE)-- Let’s get app-y! Shake Shack® is proud to announce the first-ever mobile ordering Shack App for iOS is now available nationwide. To celebrate the occasion, Shake Shack is giving away a free single ShackBurger® to each guest who downloads the new Shack App, redeemable at any U.S. Shack (‘cept airports, stadiums and ballparks) until Tuesday, February 28th, 2017.

To get a free ShackBurger, guests simply need to download the Shack App, create an account and use the promo code “shackappy” at checkout. For more deets, head to shakeshack.com/app.

“The Shack App brings a whole new way to experience Shake Shack for our guests—meeting them where they are, when they want, on their terms,” said Randy Garutti, CEO of Shake Shack. “Our initial test and rollout have gone very smoothly, and I am thrilled to share that you can now order ahead at nearly all of our U.S. Shacks.”

The app was developed to elevate the in-Shack guest experience, resulting in shorter pick up times and convenient mobile ordering. Guests can now order Shake Shack when they want it and right from their phone. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in fifteen minute increments. Check the app for availability throughout the day. More power to ya.

The Shack App features the Shack classics–all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more–and includes all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback. What’s more? At any time, guests can view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.

The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development.

Learn more at: shakeshack.com | facebook.com/shakeshack | t: @shakeshack | IG: @shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its inspiring designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 16 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

Source: Shake Shack Inc.

Source: Shake Shack

For all media inquiries:

Shake Shack

Edwin Bragg, 646-747-6654

ebragg@shakeshack.com

or

Shake Shack

Adam Shapiro, 646-747-3442

ashapiro@shakeshack.com