Shack to feature kiosk only-ordering, optimized kitchen and higher
wages for best-in-class hospitality to heighten guest experience and
convenience
NEW YORK--(BUSINESS WIRE)--
A reflection of Shake Shack’s relentless focus on excellence, experience
and hospitality through innovation, the Astor Place Shack will
introduce a new guest flow at the restaurant. Set to open its doors in
early October at 51 Astor Place on the corner of 9th
Street and 3rd Avenue, the Shack is designed to enhance
operations and guest experience and will feature kiosk-only ordering,
a cashless environment, and an optimized kitchen for greater
throughput.
Custom-designed by Shake Shack, the Shack kiosk was developed to allow
Shake Shack to serve more guests at peak times – whether in-Shack, for
pickup via the Shack App, or even delivery – resulting in fewer lines,
less wait time and quicker speed of service at every channel. Several
kiosks will line the Shack and team members known as Hospitality Champs
will be stationed around the kiosks to assist guests with their orders
and answer any questions.
The Shack kiosk replicates the experience of the Shack App with a sharp
aesthetic, an intuitive touch screen interface and ease of ordering.
Guests simply select their food, place an order and choose to receive an
alert via text when their order is ready. The new technology offers
guests yet another way to experience Shake Shack – when, where and how
they want it – and demonstrates Shake Shack’s commitment to digital
hospitality. Earlier this year, Shake Shack launched a mobile ordering
app for iOS and Android platforms and introduced the ShackBot, through
Facebook Messenger and Twitter DM, to answer guests’ most frequently
asked questions.
The Astor Place Shack presents an exciting testing ground for Shake
Shack to strengthen operations and experiment with new and innovative
ways of connecting with loyal fans. Building a business model to support
digital innovation, Shake Shack will lead with a starting wage of $15
per hour to continue to be on the forefront of competitive wages and
developing the leaders needed for growth.
“Shake Shack is a growing, loyal, and connected community and is more
focused than ever on our guest’s experience and the tools with which our
team can provide leading hospitality,” said Randy Garutti, CEO of
Shake Shack. “The Astor Place Shack will be a playground where we
can test and learn the ever-shifting needs of our guests. We’re excited
to lead with kiosk-only ordering, putting control of the Shake Shack
experience in our guest’s hands, and an optimized kitchen with increased
capacity for mobile orders and eventual delivery integration to support
ongoing digital innovation. We’re thrilled to be starting our team
members at $15 per hour in this location as we continue to take care of
our teams first, while we evolve our business model for a big future
ahead. The Astor Place Shack represents our dedication to innovation and
to providing the best for our guests and for our teams.”
Learn more at: shakeshack.com
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| @shakeshack
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About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100%
all-natural Angus beef burgers and flat-top Vienna beef dogs (no
added hormones and no antibiotics ever), 100% all-natural cage-free
chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. With its fresh, simple, high-quality food at a great value, Shake
Shack is a fun and lively community gathering place with widespread
appeal. Shake Shack’s mission is to Stand For Something Good®, from
its premium ingredients and caring hiring practices to its inspiring
designs and deep community investment. Since the original Shack opened
in 2004 in NYC’s Madison Square Park, the company has expanded to more
than 85 locations in 18 U.S. States and the District of Columbia, and
more than 50 international locations including London, Istanbul, Dubai,
Tokyo, Moscow, Seoul and more.
Source: Shake Shack Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171003006100/en/
Source: Shake Shack Inc.