Press Release Details

¿Qué onda, México? Shake Shack is Latin America Bound

10/16/2018

New York’s Iconic Burger, Hot Dog and Frozen Custard Stand Plans Mexico City Flagship in 2019

NEW YORK--(BUSINESS WIRE)-- What’s next? CDMX! Shake Shack Inc.’s (“Shake Shack” or the “Company”) (NYSE: SHAK) long-awaited introduction to Latin America will finally come next year, with plans to open in Mexico City with partner Grupo Toks in 2019.

Shake Shack is proud to partner with Grupo Toks, a leading food and retail group based in Mexico City with more than 40 years of knowledge and experience, to launch the first Shack in the region. Together they plan to open 30 total Shacks in Mexico through 2028.

“We couldn’t be more excited about launching in Mexico,” said Michael Kark, Vice President of Global Licensing at Shake Shack. “For years our fans have been asking for Shake Shack to land in their neighborhood, and we’re thrilled to partner with Grupo Toks to build a place for the CDMX community to gather for a ShackBurger.”

“This is a special day for us as we announce our partnership with Shake Shack. We are very proud to introduce this great place to Mexico City and later to other cities in the country,” said Juan Carlos Alverde Losada, CEO of Grupo Toks. “The mission of Shake Shack (Stand For Something Good) is perfectly aligned with the values of Grupo Toks, and we are excited to connect food lovers with the premium ingredients, service and hospitality that Shake Shack offers.”

In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Mexico City community. The menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle-cut fries, beer, wine and frozen custard ice cream.

For more information, please visit: www.shakeshack.com | www.facebook.com/shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 180 locations in 26 U.S. States and the District of Columbia, including more than 70 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

In its fourteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appétit's "The 20 Most Important Restaurants in America" (ranked #16), TIME Magazine's "17 Most Influential Burgers of All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in 2007 and 2014 at the South Beach Wine and Food Festival's Burger Bash.

About Grupo Toks

Grupo Toks is part of Grupo Gigante, and it is one of the most important Mexican companies in Latin America. It operates an extraordinary chain of restaurants such as Toks, Panda Express and Beer Factory & Food, as well as the parking services SET. It started operations 46 years ago, and today it generates about 11,000 jobs. It constantly seeks to develop and train its employees. Grupo Toks is a socially responsible company, and has the Distinctive H. In addition, it adds its operations to the UN Global Compact initiative and develops economically sustainable models that integrate low-income communities as suppliers. Grupo Toks companies are developed according to the highest standards of attention, quality and customer satisfaction, aiming to provide a unique and differentiated experience. In 2018, Grupo Toks was proudly recognized for occupying the 14th position in the Super Business Ranking in Mexico.

Forward-Looking Statements

This press release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995, which are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release, including but not limited to expected Shack openings, are forward-looking statements. Forward-looking statements discuss our current expectations and projections relating to our financial position, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. All forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that may cause actual results to be materially different. All forward-looking statements are expressly qualified in their entirety by these cautionary statements. You should evaluate all forward-looking statements made in this press release in the context of the risks and uncertainties disclosed from time to time in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and its subsequent quarterly report on Form 10-Qs, which are available online at www.sec.gov, www.shakeshack.com or upon request from Shake Shack Inc.

The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Shake Shack Inc.

Investors:
ICR
Melissa Calandruccio, (844) SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Michelle Michalski, (844) SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Media:
Shake Shack
Jacqueline Gonzales, (646) 747-8776
jgonzales@shakeshack.com
or
Kristyn Clark, (646) 747- 8776
kclark@shakeshack.com

Source: Shake Shack Inc.