Beloved Burger, Hot Dog and Frozen Custard Stand Brings 2nd
Location to London
NEW YORK--(BUSINESS WIRE)--
(NYSE: SHAK) - We’re East-end bound! Shake Shack®
Westfield Stratford City is set to open on Wednesday May 20th
2015 at 10:30AM. This Shack will be located on “The Street” in the
heart of the bustling Westfield Stratford City shopping centre.
Shake Shack is a critically acclaimed, modern day “roadside” burger
stand known for its 100% all-natural, antibiotic-free Angus beef burgers
(no hormones added ever), griddled flat-top dogs, fresh-made frozen
custard, crispy crinkle cut fries and more. A fun and lively community
gathering place with widespread appeal, Shake Shack has earned a
cult-like following around the world.
“Over the past two years we've been amazed with the reception Londoners
have given Shake Shack in Covent Garden" said Randy Garutti,
Shake Shack CEO. “Since that time, we've worked hard to further our
connection to local purveyors and artisanal producers who make our
all-natural burgers and made-fresh daily frozen custard menu what it is.
We look forward to opening our second UK Shack and connecting with the
Stratford community.”
Westfield Stratford City—one of the UK’s premier retail
locations—appeals to locals and visitors alike. Shake Shack will be
located on “The Street” and will encompass forward-thinking architecture
that fans around the world have grown to love. The unique interior
design will feature recyclable and sustainable materials including table
tops made from reclaimed bowling alleys handcrafted in Brooklyn and
reclaimed wall panelling from water tanks that once topped buildings
across the NYC skyline. Like all Shacks, this location features
energy-efficient kitchen equipment and lighting.
The menu will feature Shake Shack favorites including the ShackBurger®,
SmokeShack®, ‘Shroom BurgerTM
and Shack-cago Dog®. In line with Shake Shack’s
commitment to achieve the highest product standards, burgers are made
with freshly ground 100% Scottish Aberdeen Angus beef (highly prized for
its delicate texture and great taste–no hormones or antibiotics). Shake
Shack’s much-lauded ShackBurger is made with cheese, fresh
lettuce, tomato, ShackSauceTM, and finished
with a buttered, toasted, soft potato roll. Shake Shack’s unique take on
a bacon burger, SmokeShack features British free-range Wiltshire
cure smoked bacon, chopped cherry peppers and ShackSauce. The flat-top
dog section of the menu features a London-only Cumberland Sausage
handmade by Sillfield Farm using rare breed pork from Cumbria as well as
the ShackMeister Sausage (Cumberland pork sausage topped with cheese
sauce and crispy ShackMeister® Ale-marinated shallots).
The menu will also include a complete craft beer and wine list. Kick
back with a cold ShackMeister Ale—available on tap and brewed
exclusively for Shake Shack by Thornbridge Brewery. Toast with a
range of varietals including house wines Shack RedTM
and Shack WhiteTM—bottled exclusively for Shake
Shack by Lafage in Languedoc-Roussillon, France. For those seeking a
non-alcoholic beverage, the menu will feature Shack-made lemonade,
bottled root beer from Abita Brewing Co., and more.
Shake Shack’s frozen custard—dense, rich and creamy ice cream spun fresh
daily—will be featured in shakes and concretes (frozen custard blended
at high speed with mix-ins). The Westfield Stratford City Shack will be
spinning up three location-specific concretes blended with mix-ins
derived from local partners. Peanut Butter CrunchCrete (chocolate
custard, St. JOHN Bakery chocolate hazelnut brownie, peanut
butter sauce and chocolate toffee), East End Pie Oh My (vanilla
custard and a slice of Flour Power bramley apple pie); and Banana
Pretzel Pudding (vanilla custard, paul.a.young chocolate
covered pretzels, caramel sauce, fresh banana and maldon salt). Sweet!
Shake Shack will work alongside The London Lions basketball team
and E20 Community & Cultural Interest Organization. Moreover,
this opening will create over 100 new jobs. “This is an area of London
where we can really help to make a difference and continue Shake Shack’s
mission to Stand for Something Good®”, says Nigel Sherwood, Business
Director of Shake Shack UK.
For more information, including a list of all Shake Shack locations
around the world, please visit: www.shakeshack.com
About Shake Shack
Shake Shack® (NYSE: SHAK) is a modern day “roadside” burger
stand known for its 100% all-natural, antibiotic-free Angus beef burgers
(no hormones added ever), hot dogs, frozen custard, crinkle cut fries,
beer and wine (available at select locations), and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun and
lively community-gathering place with widespread appeal. From its
premium ingredients and caring hiring practices to its environmentally
responsible designs and deep community investment, Shake Shack’s mission
is to Stand For Something Good®. Since the original Shack
opened in 2004 in NYC’s Madison Square Park, the Company has opened
additional company-operated Shacks in New York, New Jersey, Washington,
DC, Connecticut, Georgia, Illinois, Pennsylvania, Florida,
Massachusetts, Virginia, Nevada, and Maryland and international licensed
Shacks in London, Istanbul, Dubai and more.
Source: Shake Shack Inc.

Source: Shake Shack Inc.