Beloved Burger, Hot Dog and Frozen Custard Stand Digs Its Heels Into
Lamar Union
NEW YORK--(BUSINESS WIRE)--
(NYSE:SHAK) You bet your boots! Shake Shack® is proud to
announce that it will open its first-ever location in Austin, TX on Tuesday,
May 5th at 11:00 AM in the brand new Lamar Union retail and
residential development at the corner of South Lamar and Treadwell.
Shake Shack is a critically acclaimed, modern day “roadside” burger
stand known for its 100% all-natural, antibiotic-free Angus beef burgers
(no hormones added ever), griddled flat-top dogs, fresh-made frozen
custard, crispy crinkle cut fries and more. A fun and lively community
gathering place with widespread appeal, Shake Shack has earned a
cult-like following around the world.
“We’re so thrilled to be planting roots in Texas, and we couldn’t ask
for a better home than the cultural and culinary stronghold of Austin,”
said Shake Shack CEO Randy Garutti. “We’ll be working hard to cultivate
a community gathering spot for locals and visitors to kick back with a
delicious burger, frozen custard and cold beer.”
In addition to the Shack classics, the Austin Shack will feature an
exclusive burger, the Lockhart Link Burger, composed of a
cheeseburger topped with a griddled Kreuz Market jalapeño cheese
sausage link, ShackSauceTM and pickles. Guests will also be
able to wash down their meal with a selection of hand-picked wine and
local craft beer from Hops & Grain, Independence, Karbach, Real Ale and
Austin Eastciders, in addition to the Shack-exclusive Shack Red®
and Shack White® wine from Frog’s Leap Winery and ShackMeister®
Ale from Brooklyn Brewery.
The South Lamar Shack will also be spinning up two location-specific
frozen custard concretes: the Cold Shot (vanilla and chocolate
custard, brown sugar caramel sauce, chocolate toffee and malt powder)
named in honor of Mr. Stevie Ray Vaughan’s iconic tune, and Uchi-koncrete
(vanilla custard, Uchi & Uchiko miso hazelnut blondie and
huckleberry jam) created in collaboration with our friends just down the
street. The Shack Attack (chocolate custard, fudge sauce,
chocolate truffle cookie dough, chocolate sprinkles, and dark chocolate
chunks from local favorite Kiskadee), a classic Shack fan
favorite that originated at Shake Shack’s flagship location in NYC’s
Madison Square Park, will be available as well with a sweet Austin spin.
As part of its mission to Stand For Something Good®, the
Austin Shack is partnering with Austin Pets Alive, which
provides life-saving programs for Austin’s adoptable dogs and cats. Five
percent of sales from the Uchi-koncrete will be donated to Austin Pets
Alive, and Shake Shack team members will volunteer at events run by the
charitable organization.
The Austin Shack also has local imprints in its carefully curated
interior design. Dusk bats served as inspiration for a custom light
installation crafted by a local Austin artist. In homage to Shake Shack
roots in a lush park setting, a living moss wall adorns one side of the
Shack composed of a variety of mosses, air plants, mushrooms, lichen and
a variety of woods including cholla, white birch bark and sandblasted
driftwood.
In keeping with Shake Shack’s commitment to green architecture and
eco-friendly construction, the Shack will be constructed with recycled
and sustainable materials and feature energy-efficient kitchen equipment
and lighting. Chairs and booths will be made from lumber certified by
the Forest Stewardship Council, and tabletops will be handcrafted from
reclaimed bowling alley lanes. The Shack’s kitchen food is composted
and, like all Shacks, this location features energy-efficient kitchen
equipment and lighting.
For more information, please visit:
www.shakeshack.com
| www.facebook.com/shakeshack
| www.twitter.com/shakeshack
About Shake Shack
Shake Shack® (NYSE: SHAK) is a modern day “roadside” burger
stand known for its 100% all-natural, antibiotic-free Angus beef burgers
(no hormones added ever), hot dogs, frozen custard, crinkle cut fries,
beer and wine (available at select locations), and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun and
lively community-gathering place with widespread appeal. From its
premium ingredients and caring hiring practices to its environmentally
responsible designs and deep community investment, Shake Shack’s mission
is to Stand For Something Good®. Since the original Shack opened in 2004
in NYC’s Madison Square Park, the company has opened multiple locations
in New York, New Jersey, Washington, DC, Maryland, Virginia,
Connecticut, Georgia, Illinois, Nevada, Pennsylvania, Florida,
Massachusetts, Virginia, and international locations including in
London, Istanbul, Dubai, Moscow, and more.
Source: Shake Shack Inc.