NEW YORK--(BUSINESS WIRE)--
At last, Shack app-ens. Shake Shack® is proud to announce the
launch of its first-ever mobile ordering Shack App for iOS. Starting
today at the Midtown East Shack (600 3rd Ave, New York), guests
can order a ShackBurger®, crinkle cut fries and frozen
custard—all from their phone. This is a single Shack market test and no
timeline has been established for future Shacks to launch the app.
“The Shack App marks a new era for Shake Shack. In creating our
first-ever app, we took great care to develop a mobile ordering platform
that maintains the high quality our guests have come to know and love,
but now just a tap away,” said Randy Garutti, CEO of Shake Shack.
“We’re meeting people where they are and giving our guests a whole new
way to experience Shake Shack. We’ve got a lot to learn, and we intend
to take our time listening to our guests and tweaking the app before
launching it in additional markets.”
Elevating the in-Shack guest experience led how the app was developed,
resulting in shorter pick up times and convenient mobile ordering.
Guests at the Midtown East Shack can now order Shake Shack when they
want it and right from their phone. With the new Shack App, guests can
pick their food, choose an available pickup time and it will be
cooked-to-order and timed to their arrival. All pickup times are in
fifteen minute increments. Check the app for availability throughout the
day. More power to ya.
The Shack App features the Shack classics including our all-natural beef
burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and
more.
The Shack App includes all of the mobile ordering essentials: guests can
find Shacks via a location finder; pick from their favorite orders; keep
track of food allergies; access nutritional information; see the latest
events and promos; connect to all Shake Shack social media channels and
share feedback. What’s more? At any time, guests can view the live Shack
Cam at the O.G. Shack in New York City’s Madison Square Park.
Starting today, fans are invited to download the Shack App and place
orders at the Midtown East Shack. The Shack App was created in
collaboration with several key partners including mobile product
agency Fuzz, mobile ordering platform Olo, guest
engagement platform Paytronix and digital experience testing
services from Applause. An Android version of the app is in
development. Let’s do this!
Learn more at: shakeshack.com
| facebook.com/shakeshack
| t: @shakeshack
| IG: @shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100%
all-natural Angus beef burgers and flat-top Vienna beef dogs (no
added hormones and no antibiotics ever), 100% all-natural cage-free
chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. With its fresh, simple, high-quality food at a great value, Shake
Shack is a fun and lively community gathering place with widespread
appeal. From its premium ingredients and caring hiring practices to its
inspiring designs and deep community investment, Shake Shack’s mission
is to Stand For Something Good®. Since the original Shack
opened in 2004 in NYC’s Madison Square Park, the company has opened
multiple locations in 15 states and the District of Columbia, as well as
international locations including London, Istanbul, Dubai, Tokyo,
Moscow, Seoul and more.
Source: Shake Shack Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161017006244/en/
Source: Shake Shack Inc.