New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Finds New
Home in Hong Kong
NEW YORK--(BUSINESS WIRE)--
We’re on our way, HK! Shake Shack finds a new home in the Far East. Shake
Shack Inc. (“Shake Shack” or the “Company”) (NYSE:SHAK) is proud to
announce that together with its licensee, it will open the first-ever
Hong Kong Shack in 2018.
Shake Shack is proud to partner with Maxim’s Caterers Limited to bring
Shake Shack to Hong Kong. Maxim’s Caterers Limited (a company
incorporated in Hong Kong) is a diversified operator of full-service and
quick-service restaurants, as well as bakery and coffee shops, in Asia.
With more than 60 years of experience in food and retail, Maxim’s brings
the right expertise to launch Shake Shack in Hong Kong and Macau. Shake
Shack and Maxim’s plan to open 14 total Shacks in Hong Kong and Macau
through 2027.
Shake Shack is a critically acclaimed, modern day “roadside” burger
stand known for its 100% all-natural Angus beef burgers and flat-top
Vienna beef dogs (no added hormones and no antibiotics ever), 100%
all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen
custard, crinkle cut fries, craft beer and wine (available at select
locations) and more. Shake Shack’s fine dining heritage and commitment
to premium ingredients, coupled with its fun and lively environment has
earned the brand a cult-like following around the world.
“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,”
said Randy Garutti, CEO of Shake Shack. “We’re thrilled to
bring the joy of Shake Shack to our fans in these dynamic communities as
we continue to expand our footprint in Asia.”
“For years, our fans in Hong Kong and Macau have humbled us with their
excitement for Shake Shack, and we’re ecstatic to soon be a part of
their communities,” said Michael Kark, Vice President of Shake Shack
Global Licensing. “As Shake Shack deepens our roots in Asia, this
partnership is a natural next step. It’s a privilege to partner with
Chairman and Managing Director Wu of the esteemed Maxim’s Caterers
Limited, a highly respected and proven operator, to bring Shake Shack to
the vibrant cities of Hong Kong and Macau.”
The menu will feature Shake Shack’s signature items including the ShackBurger®,
Shack-cago Dog®, classic crinkle-cut fries,
beer, wine and frozen custard ice cream. In keeping with its
mission to Stand For Something Good®, Shake
Shack intends to work with local purveyors and producers to create a
one-of-a-kind Shack for the local Hong Kong and Macau communities.
“We are most excited to partner with Shake Shack whose company mission
is to Stand For Something Good and introduce the brand to Hong Kong and
Macau,” said Michael Wu, Chairman and Managing Director, Maxim’s
Caterers Limited. “We believe that Shake Shack’s pioneering vision
of ‘fine casual’, together with its commitment to premium ingredients
and enlightened hospitality, will create an inspired community gathering
experience to food lovers here. This venture echoes our mission to
connect people with great food and we are extremely happy to open the
first Shake Shack in 2018.”
Shake Shack is a New York City institution and global brand. In its
thirteen-year history, Shake Shack has been recognized with countless
accolades, including Bon Appétit's "The 20 Most Important Restaurants in
America" (ranked #16), TIME Magazine's "17 Most Influential Burgers of
All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in
2007 and 2014 at the South Beach Wine and Food Festival's Burger Bash.
For more information, please visit: www.shakeshack.com
| www.facebook.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100%
all-natural Angus beef burgers and flat-top Vienna beef dogs (no
added hormones and no antibiotics ever), 100% all-natural cage-free
chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. With its fresh, simple, high-quality food at a great value, Shake
Shack is a fun and lively community gathering place with widespread
appeal. Shake Shack’s mission is to Stand For Something Good,
from its premium ingredients and caring hiring practices to its
inspiring designs and deep community investment. Since the original
Shack opened in 2004 in NYC’s Madison Square Park, the company has
expanded to more than 80 locations in 18 U.S. States and the District of
Columbia, and more than 50 international locations including London,
Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in
Hong Kong) is a leading food and beverage company comprised of Chinese,
Asian and European restaurants, quick service restaurants, bakery shops,
coffee shops, Japanese chain restaurants and institutional catering,
while providing a range of festive products, including the award-winning
Mei-Xin Mooncakes. It is also the licensee of renowned brands including
Starbucks Coffee, Genki Sushi and Ippudo Ramen, and The Cheesecake
Factory in various territories. Altogether, it has over 980 outlets in
Hong Kong, Macau, Mainland China, Vietnam, Cambodia and Thailand. To
learn more about Maxim’s, visit www.maxims.com.hk/en.
Forward-Looking Statements
This press release contains forward-looking statements, as defined in
the Private Securities Litigation Reform Act of 1995, which are subject
to risks and uncertainties. All statements other than statements of
historical fact included in this press release, including but not
limited to expected Shack openings, are forward-looking statements.
Forward-looking statements discuss our current expectations and
projections relating to our financial position, results of operations,
plans, objectives, future performance and business. You can identify
forward-looking statements by the fact that they do not relate strictly
to historical or current facts. All forward-looking statements are
subject to known and unknown risks, uncertainties and other important
factors that may cause actual results to be materially different. All
forward-looking statements are expressly qualified in their entirety by
these cautionary statements. You should evaluate all forward-looking
statements made in this press release in the context of the risks and
uncertainties disclosed from time to time in the Company’s filings with
the Securities and Exchange Commission, including its most recent annual
report on Form 10-K and its subsequent quarterly report on Form 10-Q,
which are available online at www.sec.gov, www.shakeshake.com or
upon request from Shake Shack Inc.
The forward-looking statements included in this press release are made
only as of the date hereof. We undertake no obligation to publicly
update or revise any forward-looking statement as a result of new
information, future events or otherwise, except as otherwise required by
law.
Source: Shake Shack Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170712005575/en/
Source: Shake Shack Inc.