New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Heads to
Mainland China
NEW YORK--(BUSINESS WIRE)--
Come on by, Shanghai! Shake Shack’s expansion plans in Asia are heating
up. After announcing in July that the first-ever Hong Kong location will
open in 2018, plans are now underway for Shake Shack Inc. (“Shake
Shack” or the “Company”) (NYSE:SHAK) and its licensee, Maxim’s Caterers
Limited, to open the first restaurant in mainland China by 2019.
Maxim’s Caterers Limited has more than 60 years of experience in food
and retail as a diversified operator of full-service and quick-service
restaurants, bakeries, and coffee shops in Asia. As a highly respected
and proven operator, Maxim’s is perfectly fit to bring Shake Shack to
Shanghai and Shake Shack is proud to partner with Maxim’s Caterers
Limited to open 25 total Shacks in Shanghai and East China through 2028.
Shake Shack is a critically acclaimed, modern day “roadside” burger
stand known for its 100% all-natural Angus beef burgers and flat-top
Vienna beef dogs (no added hormones and no antibiotics ever), 100%
all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen
custard, crinkle cut fries, craft beer and wine (available at select
locations) and more. Shake Shack’s fine dining heritage and commitment
to premium ingredients, coupled with its fun and lively environment has
earned the brand a cult-like following around the world.
“There’s incredible opportunity in China and I couldn't think of a
better place to begin this chapter of our story than Shanghai, a city
that understands great brands, appreciates premium ingredients, and
ultimately loves food,” said Randy Garutti, CEO of Shake Shack. “The
city’s streets overflow with vibrant flavors and energy every day and we
can’t wait to join Shanghai’s thriving food community.”
“I was first introduced to Chairman and Managing Director Michael Wu and
Maxim’s in 2014, and as our relationship grew I became confident that
they were the ideal partner to lead our expansion into Shanghai, a
market that is key to the growth of our global brand,” said Michael
Kark, Vice President of Shake Shack Global Licensing. “I couldn't be
more proud to take this first step in our journey to bring Shake Shack
from NYC to Shanghai.”
The menu will feature Shake Shack’s signature items including the ShackBurger®,
Shack-cago Dog®, classic crinkle-cut fries, beer, wine and
frozen custard ice cream. In keeping with its mission to Stand
For Something Good®, Shake Shack intends to work with local
purveyors and producers to create a one-of-a-kind Shack for the Shanghai
community.
“We are extremely excited to partner with Shake Shack and introduce the
brand to Shanghai and East China, following the announcement of taking
the brand to Hong Kong,” said Michael Wu, Chairman and Managing
Director, Maxim’s Caterers Limited. “Our common value of providing a
quality and lively dining experience through a dynamic team fuels our
passion to serve the Shanghai community that appreciates great food and
style.”
Shake Shack is a New York City institution and global brand. In its
thirteen-year history, Shake Shack has been recognized with countless
accolades, including Bon Appétit's "The 20 Most Important Restaurants in
America" (ranked #16), TIME Magazine's "17 Most Influential Burgers of
All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in
2007 and 2014 at the South Beach Wine and Food Festival's Burger Bash.
For more information, please visit: www.shakeshack.com
| www.facebook.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100%
all-natural Angus beef burgers and flat-top Vienna beef dogs (no
added hormones and no antibiotics ever), 100% all-natural cage-free
chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut
fries, craft beer and wine (available at select locations) and
more. With its fresh, simple, high-quality food at a great value, Shake
Shack is a fun and lively community gathering place with widespread
appeal. Shake Shack’s mission is to Stand For Something Good,
from its premium ingredients and caring hiring practices to its
inspiring designs and deep community investment. Since the original
Shack opened in 2004 in NYC’s Madison Square Park, the company has
expanded to more than 80 locations in 18 U.S. States and the District of
Columbia, and more than 50 international locations including London,
Istanbul, Dubai, Tokyo, Moscow, Seoul and more.
About Maxim’s Caterers Limited
Founded in 1956, Maxim’s Caterers Limited (a company incorporated in
Hong Kong) is a leading food and beverage company comprised of Chinese,
Asian and European restaurants, quick service restaurants, bakery shops,
coffee shops, Japanese chain restaurants and institutional catering,
while providing a range of festive products, including the award-winning
Hong Kong MX Mooncakes. It is the licensee of renowned brands including
Starbucks Coffee, Genki Sushi and Ippudo Ramen, and The Cheesecake
Factory in various territories. Altogether, it has over 980 outlets in
Hong Kong, Macau, Mainland China, Vietnam, Cambodia and Thailand. To
learn more about Maxim’s, visit www.maxims.com.hk/en.
Forward-Looking Statements
This press release contains forward-looking statements, as defined in
the Private Securities Litigation Reform Act of 1995, which are subject
to risks and uncertainties. All statements other than statements of
historical fact included in this press release, including but not
limited to expected Shack openings, are forward-looking statements.
Forward-looking statements discuss our current expectations and
projections relating to our financial position, results of operations,
plans, objectives, future performance and business. You can identify
forward-looking statements by the fact that they do not relate strictly
to historical or current facts. All forward-looking statements are
subject to known and unknown risks, uncertainties and other important
factors that may cause actual results to be materially different. All
forward-looking statements are expressly qualified in their entirety by
these cautionary statements. You should evaluate all forward-looking
statements made in this press release in the context of the risks and
uncertainties disclosed from time to time in the Company’s filings with
the Securities and Exchange Commission, including its most recent annual
report on Form 10-K and its subsequent quarterly report on Form 10-Qs,
which are available online at www.sec.gov, www.shakeshake.com or
upon request from Shake Shack Inc.
The forward-looking statements included in this press release are made
only as of the date hereof. We undertake no obligation to publicly
update or revise any forward-looking statement as a result of new
information, future events or otherwise, except as otherwise required by
law.
Source: Shake Shack Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170818005297/en/
Source: Shake Shack Inc.